Offering 01 · Ongoing executive retainer
Fractional Chief Business Development Officer
A C-level business development leader, without the C-level hire.
What it is
We join your leadership team on a retainer and own business development across the NetSuite ecosystem: partner strategy, NetSuite relationships, the partner channel, SuiteWorld and the pipeline it all feeds. You get senior leadership and accountability for revenue, not a consultant who hands you a deck.
Right for
- SuiteApp companies and partners past launch that need a growth engine
- Founders and CEOs doing business development themselves and running out of hours
- Teams that want executive-level BD before committing to a full-time hire
What you get
Outcomes, not hours.
- 01A partner ecosystem strategy your leadership team signs off on
- 02Active relationships with the NetSuite partners and teams that refer business
- 03A partner channel with incentives, enablement and an engagement rhythm
- 04A SuiteWorld plan that produces booked meetings and pipeline
- 05Pipeline reporting to leadership on revenue, not activity
How it works
Leadership on your team, every month.
- 01
Assess
The first 30 days: your position in the ecosystem, current relationships, pipeline and the targets the role is accountable for.
- 02
Lead
We run business development as a member of your leadership team: partner channel, NetSuite relationships, events and outreach.
- 03
Report
A regular leadership update on pipeline, partner activity and the next quarter's priorities.
Practice areas in this offering
Business development & partner channel
Designing and running the partner program that brings referral partners in and keeps them engaged: incentives, outreach, demo pipeline and the KPIs to manage it.
Learn more →Sales enablement
The materials your sellers actually use: battle cards, company and product data sheets, SE decks, what-to-say and what-not-to-say guides, and email sequences.
Learn more →SuiteWorld readiness
A conference plan that starts months before Las Vegas: who to meet, what to say, how to capture every conversation, and the follow-up that turns badges into booked demos.
Learn more →Frequently asked questions
What is a fractional Chief Business Development Officer?
A senior business development executive who works inside your company part-time on retainer. For NetSuite partners that means owning partner ecosystem strategy, NetSuite relationships, the partner channel and SuiteWorld, and being accountable for the pipeline they produce.
How is this different from a project?
A project delivers a defined result, such as an approved SuiteApp listing, and ends. The fractional role is ongoing leadership: it owns business development month after month and answers for the results.
Can we start with a project and move to the fractional role?
Yes, and many clients do. A launch project gets you into the ecosystem; the fractional role builds the business once you are there.
The other way to work with us
SuiteApp & partner launch projectsGet into the ecosystem and get your SuiteApp approved, listed and selling. →
Request a consultation
Tell us where you are in the ecosystem. We’ll show you the way in.
A 30-minute introductory call: your program status, your product, and the next three moves we would make.