Offering 01 · Ongoing executive retainer
Fractional Chief Business Development Officer
A C-level business development leader, without the C-level hire.
Genie Eileen · Boutique consulting & business development
NetSuite Partner Advisory. The way in, granted.
Genie Eileen is a boutique advisory firm for NetSuite partners. We take SuiteApp builders, solution providers and alliance partners from application to approval to pipeline, and lead the business development that turns a listing into revenue.
- Solution Provider Program
- Alliance Partner Program
- SuiteCloud Developer Network
- Independent implementers & integrators
- SuiteApp Marketplace
- Built for NetSuite
- SuiteWorld
The practice
Getting into the ecosystem is a project. Winning in it is a discipline.
Partner applications stall. SuiteApp listings go live half-finished. Sales teams can't say in one sentence why a NetSuite customer should pick you. And SuiteWorld comes and goes with a booth, a badge scanner, and no pipeline. We fix the path in, then build the engine that keeps partners, customers and NetSuite pulling in the same direction.
- Winfor the NetSuite customer, who gets a solution that fits.
- Winfor the partner, who gets a repeatable path to revenue.
- Winfor NetSuite, whose ecosystem gets stronger with every launch.
The way in
Every partner’s road into NetSuite is different. We know where it leads.
Two ways to work with us
Lead the business, or launch the SuiteApp.
Ongoing executive leadership for business development, or a fixed-scope project to get into the ecosystem and get your SuiteApp approved. Two different engagements; many clients start with one and move to the other.
Offering 02 · Fixed-scope projects
SuiteApp & partner launch projects
Get into the ecosystem and get your SuiteApp approved, listed and selling.
Approach
Every phase ships something you can point to.
- 01
Diagnose
Where you stand in the ecosystem today: program status, listing, competitors, gaps and the fastest credible path forward.
- 02
Position
One clear story for NetSuite customers, partners and Oracle's own teams, built on the market analysis, not on adjectives.
- 03
Launch
Applications submitted, listings live, enablement in sellers' hands. Each phase ships something you can point to.
- 04
Grow
Partner programs, events and top-of-funnel motions that compound, measured against pipeline, not activity.
Who we serve
Built for the companies that build on NetSuite.
SuiteApp builders
SuiteCloud Developer Network companies taking a native product to listing, approval and first partners.
Solution providers
Resellers and implementation partners sharpening their vertical story and differentiation.
Alliance partners
Consulting and integration firms building a referral engine inside the NetSuite ecosystem.
Independent implementers
Firms that implement and integrate NetSuite outside the formal programs and want a path in.
Leadership
Eileen VanGeorge
Founder & Principal
Eileen founded Genie Eileen to give NetSuite partners the kind of ecosystem expertise usually locked inside the largest firms. She advises SuiteApp builders and partners on the whole route to market: program entry, SuiteApp listings, positioning, partner programs and SuiteWorld.
SuiteWorld 2026 is her seventh, and Las Vegas is her hometown. In the 100 days before SuiteWorld 2026 she is sharing a tip a day on LinkedIn.
SuiteWorld 2026 · Las Vegas · Oct 25–28
Meeting us at SuiteWorld?
Make three wishes before the show: one for the conference, one for your NetSuite instance, one for your career.
Insights
Field notes from seven SuiteWorlds.
SuiteWorld · 5 min read
The SuiteWorld top-20 list: 10 people to reconnect with, 10 to meet
A simple SuiteWorld networking plan from seven SuiteWorlds: pick 10 contacts to reconnect with and 10 new people to meet, then build the week around them.
SuiteWorld · 5 min read
SuiteWorld in Las Vegas: a local's tips for the week
Las Vegas is my hometown and SuiteWorld 2026 is my seventh. Practical tips for the dry heat, group dinners, sponsor happy hours and a little time as a tourist.
Frequently asked questions
What does a NetSuite partner consultant do?
We help companies that build on, sell or implement NetSuite grow inside the ecosystem: choosing and joining the right partner program, getting a SuiteApp listed and approved, positioning against competitors, building partner channels and making SuiteWorld produce pipeline.
Which NetSuite partners do you work with?
SuiteCloud Developer Network (SDN) companies building SuiteApps, Solution Provider Program partners, Alliance Partner Program partners, and independent firms that implement and integrate NetSuite.
Are you part of Oracle NetSuite?
No. Genie Eileen is an independent advisory firm. We work for partners, which is why our advice is about what is best for your business.
How can we work with you?
Two ways. As your Fractional Chief Business Development Officer, an ongoing executive retainer that leads business development across the NetSuite ecosystem. Or through a fixed-scope SuiteApp & partner launch project: partner program entry, SuiteApp listing approval, Built for NetSuite readiness and launch.
Start a conversation
Tell us where you are in the ecosystem. We’ll show you the way in.
A 30-minute introductory call: your program status, your product, and the next three moves we would make.